Kilroy’s Highlighted by Core Brands

Kilroy’s Highlighted by Core Brands

New Jersey Sports Bar Installs MASSIVE A/V System In-Time for the Super Bowl.

Serious Audio Video shows Kilroy’s Sports Bar & Grill how easy ELAN g! makes it to control 75 TVs, nearly 40 speakers and the lighting system.

Sports bars often have extensive AV installations with advanced AV routing and control, but not many of them have 75 TVs. The immense system, which includes 37 speakers and an ELAN g! control system, is what sets apart Kilroy’s Sports Bar & Grill in Carlstadt, New Jersey.

The restaurant opened in early 2014, just in time for football’s biggest game, the Super Bowl, right next door at MetLife Stadium. The timing was crucial because it sits less than a mile from the stadium where the Denver Broncos and the Seattle Seahawks were set to face off, and the installation crew from Serious Audio Video was able to complete the entire job from the first phone call to the last wire in just four weeks, leaving the owners two weeks to prepare for the big game.

“We got a call six weeks before the owner needed the restaurant fully operational for the big game, and we walked into basically an empty space,” said Casey Johnston of Serious Audio Video. “They only knew that they wanted a ton of top-quality TVs and speakers, and that it needed to be easy so the staff could change channels on the fly. We got to work immediately and showed the owner how the ELAN g! system could give him simple iPad and iPhone control of the entire place. Once he saw how easy it is to use the mobile app he was sold.”

Over the next four weeks the team purchased and installed more than 75 Sharp Aquos TVs, ranging from 50”-80” using Strong and Peerless wall mounts and Crimson ceiling mounts. Four of the 80” displays are arranged in a stadium-style square hanging above the bar, while the rest blanket the entire establishment in glorious HD sports entertainment. There is barely a space on the walls that doesn’t have a TV, and every seat in the house has a view of at least half a dozen TVs.

The system is completed with a Lutron lighting system, nearly 40 Sound Tube pendant speakers, a pair of Episode outdoor speakers and a bevy of DirectTV receivers that offer patrons every televised sporting event that is available in the U.S.

“If someone comes in and wants to watch a baseball game from the west coast or a tennis match that is being broadcast by DirecTV, they can put it up on any TV in less than 10 seconds,” Johnston said. “The beauty of this AV installation is the responsiveness and ease of use of the ELAN g! system that gives the owners and staff instant control and the ability the instantly respond to their guests’ requests. There’s no need to point a remote at a particular TV or walk around to see what number a TV is, it’s all shown very simply in the ELAN system and takes almost no time to choose the TV and change the channel, even if they are standing on the other side of the restaurant. The wall-mounted iPad is always there behind the bar and the owner loves using the ELAN g! mobile app on his iPhone as well.”

In addition to traditional restaurant seating and the bar area, Serious Audio Video created a unique lounge area with three luxurious leather couches that face an incredible wall of seven 50” TVs and four 80” TVs mounted above a built-in gas fireplace. This special area can now be reserved for Sunday football games and earns the owner a premium price, as well as providing regular patrons a relaxing area throughout the week. Combined with the high quality menu and 20 beers on tap, this is a bar that stands out above the area’s competition.

“The lighting integration was icing on the cake for this bar, and the way we programmed everything to turn on or off with the push of a button makes it run like clockwork,” Johnston said.

Indeed, the installation team made it easy for the owners to set up and close up shop by programming a single button in the app to turn on every light, TV, speaker, satellite box and rack component when they open in the morning and turn everything off when they close for the night. A Planar 17” touch screen serves as an additional control interface while doubling as a POS terminal. The entire system is connected to two Panamax M5400PM power conditioners to ensure smooth operation

About ELAN:

ELAN® is a brand of Core Brands, offering an award-winning line of whole-house entertainment and control solutions distributed through a comprehensive channel of select dealers throughout the United States, Canada, and in more than 58 countries worldwide. To learn more, visit

About Core Brands

Headquartered in Petaluma, California, Core Brands combines the product and marketing strengths of iconic and award-winning audio, power management and control brands including SpeakerCraft®, ELAN®, Niles®, Panamax®, Proficient®, Furman®, Sunfire®, BlueBolt®, Xantech® and Korus® to deliver a portfolio of connected home solutions to its channel partners and end users. For further information, visit

About Nortek, Inc.

Core Brands is a Nortek company. Nortek Inc. is a global diversified company with leading brands and innovative, technology-driven products and solutions for lifestyle improvement at home and at work. For further information, please visit:

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